We make stories people remember.
Through What Lens helps ambitious brands tell stories that make people feel something. We use AI and cinematic craft to make small teams look global, creating videos that feel like films, not ads.
Featured Work
Emotional storytelling that makes people feel, not just scroll.
Hyper-real cinematic storytelling crafted for clarity and depth.
Why Most Brand Videos Disappear Into the Void
Great brands struggle to make people care. Here’s why:
Slow Turnaround, Missed Momentum
Traditional production takes weeks, too slow for launches that move fast.
Looks Great, Feels Empty
Most videos focus on visuals, not emotion. They’re forgettable seconds after viewing.
No System, Just Guesswork
Without a clear story architecture, creative feels scattered, and results reflect it.
The result? Beautiful videos that no one remembers.
Hollywood Storytelling. AI Speed.
We create cinematic films that move people, crafted with human emotion, delivered at modern speed.
Film-Quality in 7 to 10 Days
Cinematic storytelling at the pace of digital campaigns.
Story First, Tech Second
Everyone can make videos now. Few can make people feel something.
Test Creative at Scale
From single hero films to multiple variations, we help you find what truly resonates.
See the Stories
Every brand has a moment worth turning into cinema.
North Face: The Otter’s Odyssey
Wes Anderson Chili Oil
Comedy Animation
Sci Fi Comedy Commercial
The Story Architecture Framework™
Every film we make, from a 7-day Creative Sprint to a full Brand Story, follows one proven blueprint.
FEEL
What emotion should the audience experience?
MEANING
What transformation are we showing (before to after)?
LOOK
What tone, rhythm, and visual style deliver that feeling?
FLOW
How do we make it cinematic, fast, and unforgettable?
Whether it’s a 15-second ad or a 60-second film, every frame flows through this framework. That’s how we make brands unforgettable.
Our Process: Simple, Fast, Cinematic
Discovery
We learn your story, audience, and the feeling you want people to have.
Concept
We create 2 to 3 cinematic directions with visual ideas and scripts.
Production
We bring it to life with AI-powered visuals, editing, and sound.
Delivery
You get a ready-to-use film plus platform-optimized versions.
Choose the Story That Fits Your Stage
Whether you’re testing, launching, or defining your brand, we’ve built an option that fits.
The Creative Sprint
“Test creative fast without the film budget.”
For: Agencies & performance marketers
What You Get:
- 3 cinematic ad variations
- Different hooks/angles to test
- Platform-ready (9:16, 1:1, 16:9)
- 7-day turnaround
Starting at £500
Learn MoreThe Brand Story Film
“Show who you are, not just what you sell.”
For: Founders, CMOs, early-stage brands
What You Get:
- 40 to 60s brand film
- Raw exports for website/pitch decks
- Social trailer (15s hook version)
- 2 to 3 week turnaround
Starting at £3k
Book Discovery CallNot sure where to start? Begin with a Creative Sprint. It’s our fast, low-risk way to find your story.
Ready to Stop Blending In?
Whether you need a Launch Film, Brand Story, or Creative Sprint, let’s make something unforgettable together.
Only 3 free strategy sessions available this month.